Many kinds of business software are available to assist businesses make better decisions and work more efficiently. For example accounting software can help companies keep track of financial transactions and bookkeeping, while project management software assists teams plan and coordinate projects. Other useful business applications include communication and collaboration tools that allow employees to communicate ideas and work on projects together, even when they are not in the same location.

Management of a business requires a successful smooth, reliable workflow and an infrastructure for applications that can support your company's long-term objectives. Effective application management (AM) enables you to achieve these objectives by improving productivity, reducing operational expenses, and increasing competitive advantage.

The following groups are involved in the application management process:

Application Managers: This group of IT experts oversees the entire range of your company's applications, including constructing and keeping track applications for management of the software tools used within the company, and determining which are the best for business hosting model, hosting models, as well as integrations. The group also manages budgets for projects as well as daily operations, and gives reports on the success of the project to the executives and other stakeholders.

Business Unit Owners: These employees are usually responsible for choosing the business functions and apps that will help drive growth. They work together with IT teams to design more user-friendly solutions and implement strategies that promote acceptance and engagement. This might include implementing more effective user education programs and creating a system to solicit regular feedback on their effectiveness. They are also responsible for educating users about the need to update and alter applications in response to technological advancements or transformational changes.