It provides brands with peace of mind by offering some of the best fraud detection and security features available. Publishers often make the most of affiliate marketing by creating content that adds real value for their readers and prioritizes their experience. The most successful publishers in the affiliate marketing space combine the two to get the best of both worlds. This method is most convenient if the advertiser wants to boost traffic to the site. When a customer enters the website through the link, the affiliates ID gets embedded into the cookie on the customer’s device. So when the customer proceeds with a purchase, the affiliate receives their commission.

affiliate marketing tracking management

It also tends to be more secure since it’s easier for advertisers to detect affiliate fraud. Using this method isn’t just beneficial for accurate payment – it can also help build trust between publishers and advertisers. Your content allows you to grow, maintain, and monetize that audience.

What is Affiliate Marketing Tracking Software?

Link rot is when a deep link decays and no longer earns money for a publisher. While it seems simple, tracking affiliate conversions via links can be an error-prone process that leaves out a lot of information that a publisher needs. It relies on the customer to convert via the link, which isn’t always how publishers inspire their audience to make a purchase.

affiliate marketing tracking management

Existing networks don’t support the building of strong relationships between affiliates and your company. Instead, they manage affiliates for many companies at once – and it works to their advantage when affiliates divide their time between brands. So, an affiliate network won’t be invested in helping your brand build close relationships with affiliates. TUNE was one of the first cloud-based SaaS platforms developed to support affiliate marketing early in 2009.

The 15 Best Canva Alternatives (Free & Premium Software Tools)

Launch your affiliate program today and unlock a new revenue channel to grow your business faster. Check these brands out first when you’re thinking of setting up your affiliate program. It’s got innovative features like a smart setup wizard, social media sharing, influencer directory, promo code tracking, and more. Not only will these features help you get set up quickly, but they’re also designed to maximize your return on investment. LeadDyno is another large SaaS affiliate marketing platform with a ton of integrations.

affiliate marketing tracking management

It offers good integrations with essential WordPress plugins like WooCommerce and makes affiliate management nice and simple. Like AffiliateWP, it’s easy to set up and to put it simply, it just works. Find the best affiliate tracking software for your business with this in-depth guide.

How does affiliate tracking work?

Check your analytics regularly to identify gaps in your content and opportunities to convert readers into buyers. Discover what link rot is, how to combat it, and the opportunity it presents for publishers. RedTrack helps you find the answers to your "whys" and provide 1st party data to turn it into smarter decisions, optimization tactics, and higher ROIs.

affiliate marketing tracking management

This affiliate marketing tracking platform offers fraud protection powered by BrandVerity. Tapfiliate is one of the most affordable and cheapest affiliate tracking software on this list. As you might have derived from the discussion above, affiliate tracking software is essential for both advertisers and affiliates themselves.

  • Real-time data analysis to analyze conversion timing and viewing performance across any metric.
  • Customer support is available to help you set up and improve the development of your portal, and real-time customer feedback is used to improve the software.
  • So when the customer proceeds with a purchase, the affiliate receives their commission.
  • If you want more advanced features and don’t mind the per-transaction cost and higher fees, then ShareASale is the way to go.
  • Rather, they earn more money when affiliates make sales for multiple companies.
  • There is also fraud protection, so you can easily identify suspicious affiliates before payout.

If you’re looking for a cost-effective solution for WordPress, then we recommend going with either AffiliateWP or Easy Affiliate. Monthly recurring fee, but you don’t pay the network fee for each affiliate that you bring, which can be a perk for larger programs. affiliate marketing tracking management You get access to the large network of affiliate marketers on ShareASale. You manage everything, including plugin updates, ensure tracking is done properly, etc. We use AffiliateWP to power the affiliate program for our stores like Smash Balloon and SearchWP.

The simple configuration will enable you to define it per product, category, or even shop. These are the most popular methods or strategies used to track affiliate marketing methods. But, some software types have advanced techniques you should consider. Without this feature, you cannot accurately track the performance of the affiliate partnership. You need on-level precise reports to figure out your future steps and budget performances.